In result I nailed the ideas down to Lords, Sovereigns and Stallions. I felt they were the most appropriate with the town's history and the British heritage.
After more thinking I have decided to stick with Sovereigns because I felt it was the most interesting and striking word. It means ultimate power and taking control. Therefore I can have freedom to experiment with lots of ideas to make sure I create a suitable icon that I feel happy about.
The next step now is to start researching some existing logos from the NHL and other suitable logos and generate some ideas from them. After that some sketches and designs to get ideas off their feet.
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